BUGHUG
Industry
Pets / Future of food
What We Did
Creative Direction Naming Logo & Brand Identity Print Packaging Website
BUGHUG is pioneering sustainable pet nutrition, where caring for our pets becomes an act of environmental stewardship. Working with Woopetz, we developed a brand that transforms insect protein into a revolutionary pet food solution—making every meal a heartfelt embrace between pets and nature.
BUGHUG 是開創永續寵物營養的先行者，與 Woopetz 共同開發，以昆蟲蛋白為核心，實現對環境與毛孩的雙重關愛，讓每一餐都成為連結大地與寵物的溫暖。
The brand design captures this nurturing spirit through playful typography, where each letter embodies the vitality of happy pets. A fresh palette of green, blue, and orange paired with eco-conscious packaging reflects our modern approach to sustainability. In BUGHUG's identity, we've created a visual language that speaks to both environmental responsibility and unconditional love for our animal companions.
品牌設計以活潑的字體勾勒毛孩的生命力，每個字母都像是開心玩耍的寵物。清新的綠、藍、橘色系搭配環保包裝，傳達現代永續理念。在 BUGHUG 的識別系統中，我們創造了一套同時傳達環境責任與對毛孩無條件關愛的視覺語言。
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