BYHUE
Industry
Fashion
What We Did
Creative Direction Naming Logo & Brand Identity Print Packaging Art Direction
"Your life, your canvas." In this ever-evolving era, BYHUE is more than a footwear brand—it's a fresh canvas for young women's self-discovery. BY echoes the word 'hundred', symbolizing infinite possibilities of life; HUE represents the colors on a palette, inviting every young soul to compose their unique life chromatics.
「生活的想像，由你主導」在這個千變萬化的時代，BYHUE 不僅是一個鞋履品牌，更是年輕女性探索自我的嶄新畫布。BY 諧音百，象徵百變生活的無限可能；HUE 如同調色盤上的色彩，邀請每個年輕的靈魂譜寫專屬的生命色調。
Minimalist design language carries delicate thoughts; classic silhouettes meet contemporary confidence. Each pair is a carefully crafted canvas, accompanying important moments from daybreak to dusk. In BYHUE's world, every step is a journey of self-exploration, bringing you closer to who you aspire to be.
簡約設計語彙中蘊含細膩思考，經典剪影遇上當代自信。每一雙鞋都是精心打造的畫布，從日光乍現到夜幕低垂，陪伴每個重要時刻。在 BYHUE 的世界裡，每一步都是自我探索的過程，接近著想成為的那個自己。
Related Projects
